Business Owners: You Know Your Marketing Can Be Better
As the decision maker in your business, marketing often feels like the hardest part of your job. All the platforms, tools and data often cause more confusion than certainty.
Marketing is hard to delegate because your team doesn’t have the passion or vision to get it right on their own.
So, if you’re not driving it, it doesn’t get done. And that is the challenge, because running a business pulls you in so many directions.
You know it’s important, but it’s often not urgent. Until it is.
Empower Your Team, Free Your Time!
You need a roadmap to revitalize your marketing. A prioritized plan of action based on a thoughtful strategy.
We come up to speed on your business, then assess your competition and review what you’re currently doing. From that we create a prioritized plan that will move the needle.
Keep in mind, we’re experts, not service providers. We design the plan, your team can handle the tactics, and you can run your business.
Digital Marketing Roadmap: A Complete Solution Customized For Your Business
- Competitive Analysis:
- Identification of 15-20 competitors by product
- Research to assess strength of website presence and key messaging
- Development of keyword lists, analysis and identification of competitive opportunities
- Digital Property Review
- Review all your active digital properties (website and social) with documented observations
- Analysis of content produced (blog, social, email) with best practice recommendations
- Examiation of paid campaigns (PPC, social advertising) to optimize spend
- Prioritized Roadmap for Marketing Improvement That Roles It All Together
- Strategic priorites
- Tactical recommendations
- Prioritized next steps