Our team is made up of hybrid employees: they are skilled in a variety of disciplines and tools. They can do the full-stack, which gives you superior results while reducing costs. 

When you work with Inalign, you'll work with most—if not all—of these core members.

Gregg Crystal - Founder and CEO

Gregg handles defining and implementing Inalign's portfolio of solutions. With 20 years of custom application development, web development and inbound digital marketing experience, Gregg has been the driving force behind our success. He has shaped the firm around his passion for online marketing, his engineering expertise, and his skills as a business leader.

Gregg is an invaluable resource for small and medium size businesses, which tend to have complex problems that often aren’t completely understood until after the project begins.

Gregg is a hands-on leader that not only helps guide the strategy and planning for each of our engagements but is also involved in the execution. He will work with you to define your goals and develop the plan that will ensure success.

Gregg earned his Computer Engineering Degree from Clarkson University (Potsdam, NY).

Bert Stouffer - Vice President of Product Development

Bert is a senior-level executive who thrives when collaborating with clients to understand their business challenges and solve them. He is a critical thinker who dives into the data to develop marketing strategies that will fulfill their business goals.

Before joining Inalign, Bert spent six years as an executive in a digital marketing agency. His rich professional history, including stints with 2 Fortune 500 companies and founding a venture-backed start-up, provides him a wealth of experience our clients value.

Bert holds an MBA with an emphasis in Entrepreneurship from the University of Missouri - Kansas City and earned his BS degree in Business Administration/Management from William Jewell College (Liberty, MO).

Greg Holmes - Our Most Senior Software Engineer

Greg has over 15 years experience writing custom software applications. Armed with a degree from Clarkson University, Greg is relentless in his pursuit of perfect code.

Greg handles many of our toughest technical problems and is a mentor to all other software engineers on staff.

In addition, Greg is also certified in Inbound Marketing, and is the ideal Hybrid Consultant for Inbound Marketing Projects.


Steve Hoefer - Marketing Strategist

Steve has more than 25 years’ experience in marketing communications and public relations.

He helps our clients from their businesses through strategy, analysis and the execution of effective marketing actions.

He has helped companies big and small realize their marketing potential. He has worked alongside Fortune 500 companies, but also also loves to provide marketing for smaller companies in his local community.