Our team is made up of hybrid employees: they are skilled in a variety of disciplines and tools. They can do the full-stack, which gives you superior results while reducing costs. 

When you work with Inalign, you'll work with most—if not all—of these core members.

Gregg Crystal - Founder and CEO

Gregg Crystal is responsible for defining and implementing Inalign's solutions, and will be your first point of contact on any project. Gregg will work with you to mold your vision and develop the plan that will ensure success.

With more than 18 years of custom web development and online marketing experience, Gregg has been instrumental in our clients' success.

Prior to founding Inalign, Gregg developed mission critical radar systems for Sensis (DeWitt, NY), enterprise class business applications at Systems Made Simple, (Liverpool, NY), and worked independently as a consultant for several years before starting Inalign.

Gregg also received his Computer Engineering Degree from Clarkson University (Potsdam, NY).

Bert Stouffer - Vice President of Product Development

Bert is a senior-level professional with extensive business leadership experience in marketing, strategic planning, operations, business process development, and product development. He is an analytical, data-driven decision maker who excels at quickly understanding our client’s business environment, honing in on key organizational objectives, and developing strategies necessary to achieve their business goals.

Prior to joining Inalign, Bert served over six years as a key member of the executive team for Trepoint, a boutique digital marketing agency headquartered in New York. Prior to his work at Trepoint, his previous employers include Adorn (venture-backed start-up he founded), Cerner (health information technology), Sprint (mobile network operator), and the Federal Reserve Bank of Kansas City, where he began his career.

Bert holds an MBA with an emphasis in Entrepreneurship from the University of Missouri - Kansas City and earned his BS degree in Business Administration/Management from William Jewell College in Liberty, Missouri.

Greg Holmes - Our Most Senior Software Engineer

Greg has over 15 years experience writing custom software applications. Armed with a degree from Clarkson University, Greg is relentless in his pursuit of perfect code.

Greg handles many of our toughest technical problems and is a mentor to all other software engineers on staff.

In addition, Greg is also certified in Inbound Marketing, and is the ideal Hybrid Consultant for Inbound Marketing Projects.

Steve Hoefer - Marketing Strategist

Steve has more than 25 years’ experience in marketing communications and public relations.

He helps our clients from their businesses through strategy, analysis and the execution of effective marketing actions.

He has helped companies big and small realize their marketing potential. He has worked alongside Fortune 500 companies, but also also loves to provide marketing for smaller companies in his local community.