The resizing of text was implemented on this website to adjust the font sizes when product titles are irregularly long.
The customer requested this feature since the longer product titles occupied too much space in the hero image.
There are a variety of products that José Olé offers and the titles needed to be adjusted accordingly to fit within the space available. We added a feature that automatically resizes the font-size of the text when the title exceeds a certain number of characters.
As you view the screen shots below you will see the comparison between the title lengths and font sizes for some of the products they offer.