Abut Company:
McClurg, a company based out of Central New York, is a design, build, remodeling and home repair contractor. They have served residential and commercial customers for over 35 years from home design, build, remodel and repair. They offer superior craftsmanship, exceptional customer service and one of their core values is giving back to their community.
Overview:
To create a streamlined and effective website that would optimize a solid and successful content marketing strategy.
Challenge:
McClurg’s challenge was an outdated website that was not designed with their ideal customers in mind and it was not meeting their lead generation goals.
They needed a new website that would appeal to their personas and highlight the services they provided.
The McClurg team needed to shake up their marketing strategy. They realized that a redesigned website was needed to generate new leads – and gain additional business from existing clients.
Knowing they needed to expand their web capabilities they turned to HubSpot’s COS and marketing software to implement their new website design and achieve their goals.
Inalign's Solution:
McClurg partnered with Inalign to build a targeted, useful and information website using the HubSpot COS.
The Inalign team designed, developed and programmed a fully responsive website in, the HubSpot COS making it easy for both web designers and marketers to update.
The approach to the redesign was to create a clean, modern looking site that would entice visitors to click through various areas of the website.
We updated the images, color and fonts throughout the site, simplified the navigation and integrated full-width headers to create a more modern visual appearance.
Calls-to-actions were designed using a defined set of colors and style to maintain a consistent branded appearance and were placed throughout pages of the website. When clicked, leads would navigate to a form where they would provide their information to download an offer or request to be contacted.
While Inalign’s content team worked with McClurg to make sure the copy read as effectively as possible, our designers created numerous templates so the McClurg team could edit pages and blogs without having to use a single line of code.
The new redesign was crafted to better support their marketing initiatives, differentiate their services, increase engagements and make their resources more accessible.
Not only is the site visually appealing and easy to navigate, but the HubSpot platform lets McClurg easily test, track leads and optimize their own site.
Results:
Inalign, Inc. has created a lead generation site, www.mcclurgteam.com to drive traffic and provide value to potential clients interested in the services that McClurg offers.
The most significant improvement that has resulted from working with Inalign is the amount of traffic! Since McClurg has begun working with Inalign they have seen the following results:
- Traffic – 200% Increase
- New Leads – 200% Increase
- Homepage Views – 400% Increase
*Comparing year-over-year for a period of 3 months
McClurg is very happy with the new website. They continue to see an increase in traffic an improvement in their overall conversion rate.
