Promoting the new eBook for Flexan was all about designing for conversions. We created a landing page using a contrast of colors that didn't overpower the content but staying consistent with the Flexan theme.
The important aspect of our landing page design was to focus the visitor's attention on the conversion area, the form! Considering the value of the offer, we went with a more detailed form to generate more high-quality leads than to focus on lead volume.
Designed a call-to-action that stayed consistent with the overall theme of the website while still focusing on the attention, interest, desire and action.