--- title: Why Marketers Need to Use Sitefinity’s Personalized Content description: Personalized content not only pleases your visitors, it helps boost conversions. Learn why marketers need to make the most of the Sitefinity tool. image: https://www.inalign.com/hubfs/BlogSitefinity/Website-Seo-And-Analytics-Icon-52160152-mini.png --- - [About](https://www.inalign.com/about-us) - [Code](https://www.inalign.com/custom-development) - [Sitefinity](https://www.inalign.com/sitefinity-development) - [Blog](https://www.inalign.com/sitefinity) - [Contact Us](https://www.inalign.com/contact-us/) # Why Marketers Need to Use Sitefinity’s Personalized Content by [Jonathan Rudolph](https://www.inalign.com/sitefinity/author/jonathan-rudolph) Sep 18, 2015 ![images of seo and analytics for content personalization](https://www.inalign.com/hs-fs/hubfs/BlogSitefinity/Website-Seo-And-Analytics-Icon-52160152-mini.png?width=900&height=460&name=Website-Seo-And-Analytics-Icon-52160152-mini.png "images of seo and analytics for content personalization") What’s the future of online marketing? No one can predict the future, but [many marketers agree that personalization will play a central role in digital marketing](http://adage.com/article/cmo-strategy/marketers-personalization-key/292300/). Sites like Amazon use personalized recommendations to ensure their promotions are relevant to each user. Numerous other advertisers use remarketing and targeting to ensure their ads are more relevant to those who view them. For sites without eCommerce or ads, personalized content might be a form or call-to-action that’s unique to your visitors’ interests. You might also see slight changes in the headlines to ensure optimal relevance, or maybe content that’s specific to your visitors’ location. It’s probably no surprise that online users and buyers want content that’s relevant to them. In fact, with the abundance of content on the web, the majority of online [buyers are downright frustrated with content that’s irrelevant to them](http://janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/). Telerik is also aware of the growing need for personalization in today’s online marketing. That's why they’ve created functionality for [personalized content in Sitefinity](https://www.inalign.com/kb/sitefinity/users/adding-personalization-to-your-pages). Using Sitefinity’s personalized content, marketers can customize how visitors see content and cater it to their interests. The tool permits you to build custom visitor groupings that are defined by the characteristics of your choice. For example,  you can create groups by - Visitor’s location - The keywords the visitors used to arrive at your site - The length of their visit - Which pages visitors landed on The wealth of options allows marketers to build dozens of personalization options for their site to ensure content meets the expectations of their visitors. Experiment with Sitefinity's Personalization tool to learn how it can help your company get ahead of the game.  [![Contact a Sitefinity Expert Now!](https://no-cache.hubspot.com/cta/default/413787/0a7d398c-521c-49a7-90c4-c575de19d494.png)](https://cta-redirect.hubspot.com/cta/redirect/413787/0a7d398c-521c-49a7-90c4-c575de19d494) ### Related Posts [![10 Sitefinity Features Marketers Can Easily Use with Any Website](https://www.inalign.com/hubfs/Inalign_March2018/Layout/sitefinity-background-supercharge-4.jpg)](https://www.inalign.com/sitefinity/10-sitefinity-features-marketers-can-easily-use-with-any-website) [10 Sitefinity Features Marketers Can Easily Use with Any Website](https://www.inalign.com/sitefinity/10-sitefinity-features-marketers-can-easily-use-with-any-website) [![What PHP Developers Need to Know When Working With Sitefinity](https://www.inalign.com/hubfs/BlogSitefinity/sf-hero-plain-sf-people-at-computers-blue.jpg)](https://www.inalign.com/sitefinity/what-php-developers-need-to-know-when-working-with-sitefinity) [What PHP Developers Need to Know When Working With Sitefinity](https://www.inalign.com/sitefinity/what-php-developers-need-to-know-when-working-with-sitefinity) [![Running Sitefinity Locally Within IIS on Windows 10](https://www.inalign.com/hubfs/BlogSitefinity/sf-hero-plain-charts-blue.jpg)](https://www.inalign.com/sitefinity/running-sitefinity-locally-within-iis) [Running Sitefinity Locally Within IIS on Windows 10](https://www.inalign.com/sitefinity/running-sitefinity-locally-within-iis) [![Speeding Up Sitefinity Development: Inline Editing](https://www.inalign.com/hubfs/BlogSitefinity/sf-hero-development-blue.jpg)](https://www.inalign.com/sitefinity/speeding-up-sitefinity-development-inline-editing) [Speeding Up Sitefinity Development: Inline Editing](https://www.inalign.com/sitefinity/speeding-up-sitefinity-development-inline-editing) [![Solution to the Sitefinity Error: The located assembly's manifest definition does not match the assembly reference.](https://www.inalign.com/hubfs/BlogSitefinity/sf-hero-crash-org.jpg)](https://www.inalign.com/sitefinity/sitefinity-error-assembly-manifest-does-not-match) [Solution to the Sitefinity Error: The located assembly's manifest definition does not match the assembly reference.](https://www.inalign.com/sitefinity/sitefinity-error-assembly-manifest-does-not-match) [![How to Customize Module Builder Widget Templates with Conditional Statements](https://www.inalign.com/hubfs/BlogSitefinity/sf-hero-plain-charts-orange.jpg)](https://www.inalign.com/sitefinity/how-to-customize-module-builder-widget-templates-with-conditional-statements) [How to Customize Module Builder Widget Templates with Conditional Statements](https://www.inalign.com/sitefinity/how-to-customize-module-builder-widget-templates-with-conditional-statements) [More](https://www.inalign.com/sitefinity/topic/sitefinity) --- ### Subscribe to Our Blog --- ### Topics - [Main Blog](https://www.inalign.com/blog) - [Sitefinity](https://www.inalign.com/sitefinity) --- [![5 Conversion Killers Every Marketer Should Avoid](https://no-cache.hubspot.com/cta/default/413787/80197558-1902-4342-bb36-b0d3da7222ec.png)](https://cta-redirect.hubspot.com/cta/redirect/413787/80197558-1902-4342-bb36-b0d3da7222ec) ## This Post Was Written by Jonathan Rudolph Connect with me: ### About Inalign [Visit Inalign.com](https://www.inalign.com) ### Visit Us On LinkedIn [Visit LinkedIn](https://www.linkedin.com/company/inalign-inc) ### Check Out Our Portfolio [Visit Portfolio](https://www.inalign.com/Portfolio/portfolio-home/) ### Get a Free Assessment ![inaligngraylogo](https://www.inalign.com/hs-fs/file-1175323414-png/Inalign/Images/inaligngraylogo.png) ## 800.602.9947 - [Code](https://www.inalign.com/custom-development) - [Sitefinity](https://www.inalign.com/sitefinity-development) - [Blog](https://www.inalign.com/sitefinity) - [About](https://www.inalign.com/about-us) ## ABOUT INALIGN Inalign is a full stack Software Development firm specializing in building web and line of business applications. 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