Using Inbound Marketing to Hire Employees & Save Money

by Gregg Crystal Aug 19, 2014

IMG_0815Inbound marketing is a great way to catch potential buyers in the sales cycle and bring them to your website.

But that isn't the only way you can use inbound marketing, it can help with other parts of your business as well, such as helping you hire employees. 

When it is time to start looking for a new employee, inbound marketing can be just as useful and cost effective. The biggest difference is; you'll use inbound marketing to focus on keywords that job hunters are using in their searches. 

The Benefits of Using Inbound Marketing to Hire Employees

Before we discuss exactly how to put together this type of campaign, let's take a look at the benefits:

  1. Consistent job leads coming to you. 
  2. Save money on job posting boards.
  3. A list of people to vet on a regular basis, instead of hundreds at once for one position.
  4. Open availability to the right people for your business, makes it easier to find them when they are available. 
  5. Upfront education and information that explains your company's process, requirements and culture which helps vet potential leads. 

As with all inbound marketing campaigns, most of the information necessary for your 'leads' will be available to them up front. They won't need to ask dozens of questions, and neither will you.

The time spent with each possible applicant will drop dramatically as both sides understand what is expected, what they will get in return, and how the job works. 

The trick is in making sure all of the information they need and you want to share is available when they come to your site. From here, you'll start an inbound campaign to begin collecting leads/applicants.

Here's what you need for your Job Hunters Campaign:

About page- here you should explain the culture of your company, how employees are expected to contribute, whether you allow for remote employees or contractors, etc. This should easily fit in with the rest of your company's story. 

Open positions page- What positions are open? What are you always looking for in a candidate? Where can resumes be sent? What interns do you need? What positions do you often hire for, but do not currently have an opening?

In-depth position page- Each position should clearly be outlined on its own page. Each page should include the requirements of the position, the education necessary, what a day in that position looks like and an approximate salary. 

Contact information- Across every page of your Careers or Jobs section, you should have forms or an email address that can be used to answer questions, accept resumes, etc. 

Hiring Employees Isn't Easy

The longer you've been in business, the more you've learned that hiring or choosing employees is not an easy job. There is a back and forth of information, negotiating on tasks, responsibilities and salary. And, significant amounts of time need to be invested to look into each considered applicant to make sure they are capable of the job, and reliable enough to commit to it. 

Inbound marketing is a great system that brings potential employees to you. This works well because they come along as they are available for the position, and you don't get sidetracked with more applicants than you can ever interview.

You can take your time and investigate each lead that comes along, with the proper look at their resume, experience and salary needs. This is much less stressful and overwhelming than hiring employees any other way. 

The next time you are hiring, consider an inbound marketing campaign, you'll need to plan ahead so that you begin getting leads before you need them, but that is literally the only disadvantage to this system.

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