For retail energy companies, obtaining new electricity and natural gas customers means getting them to switch from their current supplier.
With the right content delivered at the right time to the right prospects, your website can and should help qualify leads and convert leads into customers.
In fact, your website could become your best salesperson.
Content is the lifeblood of your website and every inbound marketing strategy. All content should be created for your buyer personas and where they are in the buying cycle.
Check out the SlideShare below to learn about the four fundamental principles of creating content that sells and to learn how retail energy marketers can create content for residential and commercial electricity and natural gas prospects that will lead them to a purchasing decision.
