Thursday, December 09, 2010
More and more of customers are getting into buying Google Adwords, or Pay-Per-Click (PPC). The most important thing you need to remember is the Google 'Quality Score'. It is a metric that does NOT display by default when you setup a Google Adwords account and view your keyword performance. You have to customize the column layout to add this field, which you should do, because it's one of the most important fields to look at. The thing to remember in PPC is that Google is trying to serve up the best ad that will create the best click-throughs that will ...
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