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  • Three Easy Steps to Losing Sales with Email

    I work with a lot of service-oriented consultants. Many of them spent years working for other large corporations before getting downsized, rightsized, or just tired of the same 'ol and decided to try something new. Most will eventually send an email to a new prospect after an introductory phone call or meeting. But, even in today's high-tech world, I continue to see three mistakes over and over again that can and will kill future sales. Remember when reading through these items-the service industry is all about TRUST. Establishing TRUST, maintaining TRUST, and then getting a sale through that TRUST. So-ask ...

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