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Monday, April 04, 2011
I am still asked repeatedly-'What's LinkedIn for?' Well, here's a quick tip that's been out for a while. You can follow companies on LinkedIn. Which means that you'll be notified when they hire people, change their profile, etc. This is a great way to keep track of your prospects and your competition! You can read more on the LinkedIn blog: http://blog.linkedin.com/2010/04/29/linkedin-company-follow/
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Gregg Crystal
Posted under: Social Media
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Sunday, March 13, 2011
There, I said it. The title says it all. In a world where we are carbet-bombed with articles touting the wonders of Social Media, I am speaking with more and Business to Business (B2B) customers who say that they are giving up on their Social Media campaigns. On a very basic level, they are not seeing a return on investment. They are spending X dollars and getting Y back and are finding that Y is either zero or a very small number. In the same vein, other online marketing ventures are very profitable. No one likes to say this out ...
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Gregg Crystal
Posted under: Social Media
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Tuesday, November 09, 2010
Gregg Crystal, CEO of Inalign, Inc. will be presenting "How to Make Money with LinkedIn" at the BizzBuzz Social Media conference in Hartford, CT on November 16th. http://www.bizbuzzsocialmediaconference.com/speakers-and-agenda/gregg-crystal/
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Gregg Crystal
Posted under: Social Media
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Tuesday, October 05, 2010
Start blogging. Just start. It's one of those things that helps to have a strategy, a purpose, and a goal. But if you don't have any of those things yet, just start blogging. While a strategy is important, the most important thing you need when blogging is: 1. Time Chances are, if you're like most people, you don't have enough. My clients that have strategies, purposes, and goals, but have no time to blog, are still not making any sales from their blogging. Because there is no blogging-yet. You need blog posts to get the ball rolling. You need to ...
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Gregg Crystal
Posted under: Social Media
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Thursday, September 09, 2010
LinkedIn can be a very effective tool for driving leads and sales. Like most social media, it's one of those things where you only get out of it what you put into it, and many people don't put in enough.
I read somewhere that 90% of all blogs haven't been updated in over 6 months.
Which means most people start to blog, and then stop.
Through countless conversations with dozens of CEOs I get the same feeling towards LinkedIn.
You're not going to get much out of a blog with few posts, and you won't get that much out of ...
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Gregg Crystal
Posted under: Social Media
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Monday, December 07, 2009
I am constantly asked if Social Media works. Before I can say ‘Yes’ there is usually a requirement to explain what it is. In a nutshell, it’s a way to get your message in front of more people, quickly. Hopefully, by now, you’ve been updating your website on a regular basis. Social Media simply gives you other distribution channels to get out the same message, over and over again. The most popular sites for this are YouTube, Facebook, LinkedIn, Twitter, and the Blogging software of your choice. Having elements of your message on these sites is a no-brainer. It’s quick ...
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Gregg Crystal
Posted under: Social Media